Our website is dedicated to you, the marketing professional. There has never been a more exciting time to pursue a career in marketing.
In today’s world marketing holds the key to driving growth and influencing business strategies, and a customer-centric approach is more relevant than ever.

Accelerated Change

The pace of change in the commercial landscape continues to accelerate, and marketing efforts must catch up and adapt, both structurally and culturally. The competitive scene continues to intensify, new trends come and go and newcomers rapidly capture market share from established companies. In the meantime, technological advancements are giving rise to new challenges and exciting new marketing opportunities. The complexities surrounding marketing have increased significantly, to say the least.

As we strive to adapt to a changing environment by transforming our methods, now more than ever we ought to remind ourselves of marketing fundamentals that will never change and that define what marketing is at its core. Let’s also reflect on the driving forces that are shaping the how and the why of modern marketing.